Web and Conquer

B2B MARTECH CONSULTING

Make your marketing technology
work together.

I help B2B teams connect their data, tools, and workflows so marketing activity turns into useful sales conversations.

From diagnosing the problem to building the solution, I stay hands-on.

Let’s talk

Explore services

A CONNECTED MARTECH SYSTEM

6sense intent and ZoomInfo intelligence both feed Salesforce matching, qualification, and prioritization. Qualification branches to activation and pipeline. Activation feeds pipeline, and measurement returns to qualification. These arrows describe a conceptual operating flow, not a claim that every platform has a native direct integration.

SIGNALS

Intent signals

6sense

Relevant buying behavior.

INTELLIGENCE

Account & contact data

ZoomInfo

Company context + contacts.

Both inputs ↓ context & qualification

CONTEXT & QUALIFICATION

Match. Qualify. Prioritize.

Salesforce

Account matching · deduplication

Lead management · routing.

Qualified audiences branch to engagement and pipeline ↓

COORDINATED ACTIVATION

Personalized engagement

6sense Email AI · Outreach.io

Eloqua · marketing campaigns.

PIPELINE

Conversations to opportunities

SDR follow-up

CRM reporting.

Measurement informs the next account priority.

HOW I HELP

Find the problem. Build the right fix.

Focused projects across your data, automation, reporting, and website.

Intent & account-based marketing

Turn buying signals into a clear plan.

Data & prospect intelligence

Build an audience your team can use.

Sales engagement & automation

Make follow-up part of the system.

Marketing technology & CRM integration

Connect the tools and the handoffs.

Analytics & pipeline reporting

Make the numbers easier to trust.

Website strategy & development

Give visitors a clearer path forward.

Explore all services

SELECTED WORK / THE CONNECTED WORKFLOW

From signal to revenue.

How account selection, prospect data, engagement, and CRM measurement connect.

AUDIENCE FOUNDATIONSignals → qualified priorities
  1. 01

    Identify

    Buying signals and account fit.

    6sense + target-account criteria

  2. 02

    Enrich

    Add company context and the right contacts.

    ZoomInfo intelligence

  3. 03

    Match & clean

    Resolve duplicates and match CRM records.

    Salesforce + data quality

  4. 04

    Prioritize

    Combine intent, fit, segmentation, and scoring.

    Account selection

ACTIVATION & LEARNINGCoordinated action → measurable pipeline
  1. 05

    Activate

    Coordinate personalized email and campaigns.

    6sense Email AI · Outreach · Eloqua

  2. 06

    Route & follow up

    Connect responses to SDRs, qualification, and handoffs.

    CRM ownership + follow-up

  3. 07

    Measure & refine

    Track opportunities, attribution, and performance.

    Pipeline reporting + optimization

Explore the project

HOW WE WORK TOGETHER

A clear path from question to implementation.

01

Understand

Review the goal, the current setup, and where the work breaks down.

02

Build

Agree on the scope, then design and implement the changes.

03

Put it to work

Check the flow, document the decisions, and help your team use it.

Lee Elkins, founder of Web and Conquer

ABOUT LEE

Experience you can work with directly.

I’m Lee Elkins. I bring 25 years in technology, starting as a Java programmer at PricewaterhouseCoopers and including 18 years at Bomgar/BeyondTrust, most recently as VP of Marketing Operations. I’ve led the teams and personally built the systems.

Meet Lee

LET’S TALK

Let’s work through it.

Have a project in mind, or a few systems that should work better together? Tell me what’s getting in the way.

Start a conversation